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Hello

This is a quick news roundup across some of the areas that I work; media (traditional and digital), social media including influencers and events.  I hope it is a useful summary and will save readers time in scanning the plethora of news out there.  The aim is to keep it helpful, brief and informative rather than creating a literary masterpiece.

Campaign of the Month

My favourite recent campaign was the launch of a report by The Edge Foundation.  It was a text book launch; a robust report, a credible spokesperson (professor Kneebone), a partner (V&A) and an event to bring the report to life.

The media coverage generated was amazing, the day kicked off with an interview on Radio 4s Today programme which is a billboard for media news planning.

There are lots of lessons we can learn for our own businesses about media strategy and particularly having credible independent people to speak about our business or charity.  The media will often prefer an independent to company or charity spokesperson.

Media News – Top Tips On Finding Opportunities

Journorequests is a great free tool to pick up on potential media opportunities, you can follow journorequests on Twitter and have a daily summary emailed to you.  There are expensive resources that provide media requests such as ResponseSource or some more cost-effective options such as Mrs Dashwoods Register that are also worth looking at.

Social Media

  • Apple has added more than 70 new emojis for iPhone, iPad and Apple Watch users, including a bagel, a broom and a badger. The new emojis come with the release of the iOS 12.1 mobile software.
  • Here is Twitters November calendar.  A lot of America centric dates but some that are useful such as small business Saturday.
  • New statistics show a growth in young people deleting Facebook from their phone.  If you are younger audiences, you should ensure you are covering other relevant networks eg Snapchat.

Influencers

This is a good article on how to work with influencers.  From campaigns I have run, my top tips would be:

  • Don’t try and control the content, you have to let the influencer interpret your brand message as this will resonate with their audience.
  • Ensure you follow the influencer for a while to make sure you are happy for your message to sit on their platform.
  • Have a budget! Credible Influencers are unlikely to engage (and are often offended) if there is no budget available for a collaboration.

Email: elaine@elainebegleypr.com
Telephone: 07801 515585

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