Delivering real, measurable results

I have more than 20 years communications experience, gained both from a range of leading PR agencies and in-house. I have worked for agencies such as Burson-Marsteller, Weber Shandwick as well as former Sun editor, Stuart Higgins. Within these companies, I managed a large portfolio of clients gaining experience in a range of sectors. I also spent six years working in-house for a charity.

My previous work ranged from developing positioning statements around obesity to generating media coverage via celebrity roadshows.


Career highlights include:

  • Managing the corporate profile of Walkers through the UK’s obesity crisis.
  • Developing a communications strategy for charity Scotscare which saw applications for potential beneficiaries rise by 50%.
  • Establishing a social media campaign that saw ScotCare’s supporters increase by 100%.
  • Implementing a communications plan which saw fundraising double for one charity.
  • lerituel-imageOrganising a party for people with the surnames Cheese and Onion to celebrate the anniversary of Walker’s Cheese and onion.
  • Placing over 200 radio interviews for Dr Dunk. Dr Dunk, a (fictional) leading expert in dunking matters who helped celebrate McVitie’s national Dunking Day.
  • Traveling the UK with Mr Motivator to raise the profile of McVitie’s Go Ahead!
  • Sweeping the awards boards with the campaign devised and implemented for Jim Beam Brands.
  • Generating over 200 pieces of coverage for Piper’s Heidsieck’s association with Louboutin.
  • Putting Unilever’s CEO on the front page of the FT and equivalent European publications.
  • Managing numerous new product launches and relaunches for McVities, Muller, Douwe Egberts, Ford.