Hello This is a quick news roundup across some of the areas that I work; media (traditional and digital), social media including influencers and events.  I hope it is a useful summary and will save readers time in scanning the plethora of news out there.  The aim is to keep it helpful, brief and informative […]

Read More

Welcome to the EBPR newsletter! View this email in your browser Hello This is a quick news roundup across some of the areas that I cover; media (traditional and digital), social media including influencers and events.  I hope it is a useful summary and will save readers time in scanning the plethora of news that […]

Read More

Build em up, knock em down.  There seems to be a flurry of negative media coverage around influencers. https://www.theguardian.com/fashion/2018/mar/21/instagram-influencers-can-flog-stuff-all-day-but-its-weird-when-they-use-their-kids-to-do-it

Read More

Facebook has announced that reach for pages (organisations and brands) is decreasing as the network focuses on more meaningful interactions.   What can brands do?   Focus on content that sparks meaningful engagement amongst page fans and wider consumers.   For too long too many organisations have been posting meaningless drivel on Facebook, it has […]

Read More

  Have You Identified Influencers for Your 2018 Strategy?   Influencer marketing is set to continue and be one of 2018s biggest marketing trends. It will grow in sophistication as a marketing tool during 2018.   Are you ready?   With trust in traditional media and marketing channel plummeting, consumers are crying out for information […]

Read More