Facebook has announced that reach for pages (organisations and brands) is decreasing as the network focuses on more meaningful interactions.
What can brands do?
Focus on content that sparks meaningful engagement amongst page fans and wider consumers.
For too long too many organisations have been posting meaningless drivel on Facebook, it has been confirmed (although it was the case already) that no one will see this and you will negatively impact your future reach.
The answer….quality content, engage with your consumers, tell them what they what to hear. Its called being social 😉
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