Campaign of the Month
My favourite recent campaign was the launch of a report by The Edge Foundation. It was a text book launch; a robust report, a credible spokesperson (professor Kneebone), a partner (V&A) and an event to bring the report to life.
The media coverage generated was amazing, the day kicked off with an interview on Radio 4’s Today programme which is a billboard for media news planning.
There are lots of lessons we can learn for our own businesses about media strategy and particularly having credible independent people to speak about our business or charity. The media will often prefer an independent to company or charity spokesperson.