I was reminded of the power and opportunity of local media. Often we put a lot of time into cracking the nationals when a bit of lateral thought can present a great local angle.
Brilliant Charity Dreamflight used regional media to great effect in advance of its 30th anniversary flight taking to the sky. Dreamflight takes 182 Children with life limiting conditions to Orlando Florida for the holiday of a lifetime.
We used radio to brilliant effect with parents and children talking about their excitement for the forthcoming adventure. Some amazing photographs of the trip allowed PA to run some uplifting and heart warming stories around the country.