Tis the season to be planning…….
Yep, its time to start thinking about your Christmas stories. The inagrual Christmas in July show will take place next week.
http://www.christmasinjuly.co
In addition to this show , which aims to get everyone under on roof, retailers and manufacturers are holding their shows. Long lead magazines (the really glossy ones) are already working on their Christmas issues.
There tends to be someone appointed on titles to specifically look after gift guides, if you have something to promote its worth finding out who this is. In terms of priority in approaching media (based on timescales):
- Long lead magazines
- National and regional supplements
- National and regional titles
- Websites
- Blogs
- Radio/ TV
Its worth thinking laterally about what you can offer as a christmas gift. Give someone house cleaning for a year? A nutritional overhaul, a nights B&B stay? It doesn’t have to be aftershave and socks –the quirkier the better as journalists are ofter looking to spice up there guides.
I will post some contacts as I get hold of them.
Happy Christmas planning!