Tis the season to be planning……. Yep, its time to start thinking about your Christmas stories. The inagrual Christmas in July show will take place next week. http://www.christmasinjuly.co In addition to this show , which aims to get everyone under on roof, retailers and manufacturers are holding their shows. Long lead magazines (the really glossy […]

Influencer marketing is the hot marketing trend for 2017 – get other people spreading your message. Have you mapped influencers for your organisation or campaign yet? Here’s a good guide from Hootsuite to get you going. Influencer Marketing on Social Media: Everything You Need To Know    

All about Time Out We attended a briefing from Time Out last month. Here’s some helpful info and insights for anyone hoping to gain coverage in London or in the other Time Out global publications. At an exclusive Gorkana media briefing Time Out’s features editor, Gail Tolley, and UK head of digital, Mark O’Donnell, revealed […]

How To Write a Press Release About your Business Here are some tips on writing a press release to help your business appear in media you are targeting. The biggest tip that I can offer is that good targeting of journalists is more important than beautifully crafted prose, so don’t get bogged down in wording. […]

Towards the end of December, I attended a Gorkana briefing with Radio 4’s Today programme. Today is a fantastic PR Target as it is agenda setting and very well listened to. It acts as a billboard to other media as to what the key stories of the day will be. The show has a constant […]

Facebook is showing less and less business posts in newsfeeds. It is estimated that only 3% of people who like your posts will actually see your newsfeed. It is important to post content that is engaging to your target audience and at the right time. So what has worked in 2016? This is according to […]

I was reminded of the power and opportunity of local media.  Often we put a lot of time into cracking the nationals when a bit of lateral thought can present a great local angle. Brilliant Charity Dreamflight used regional media to great effect in advance of its 30th anniversary flight taking to the sky.  Dreamflight […]

This week I went on a social media course to ensure my skills were up to date. Here are my top three discoveries.